Insite RealTime is the perfect solution to help you identify and score your site traffic in real time.
Prospect Relationship Management (PRM) leverages best practices found in traditional Customer Relationship Management (CRM) platforms, but does so in a proactive way within your prospect universe. Rather than view your online guests as one vast audience, Insite RealTime will assist in the alignment of both online and offline messaging based on the unique profile of each site visitor.
The real time scoring provided via Insite RealTime allows the marketer to adjust offer values and messaging based on the current visitor’s profile. Once identified via Insite RealTime the marketer now owns that data record and can continue to market that formerly anonymous visitor both online and off.
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